Online Promo Distribution

FAQ

What is this FAQ?

This FAQ is a quick rundown on who we are, what we do, how it works, and what's the current price of potatoes.

Who do you have on your promo list?

EatDigital is a delivery system for sending out your music to your contacts. We don't maintain any sort of list that we try to sell to you.

EatDigital is about the targeted distribution of your promo material to your promo contacts

How much does it cost to receive promos?

Zilch. It is FREE to receive promos. EatDigital is paid for by labels who use our digital delivery system. Labels use our delivery method to get music to DJs and Media Contacts. If you've recieved a promo, all you have to do is check out their music, and leave them some feedback. Simple as that.

How does the feedback system work?

Promotion is wonderful and marketing is amazing, but without getting any feedback from the people you're marketing to, you might as well go to your nearest farm and play your releases to a donkey.

DJs and Media are encouraged to leave feedback for your release. We gently remind them to do this, and we make it clear to them that the more feedback they leave, the more valuable it is to all labels, and therefore increases their chance of being invited onto new promo lists.

Labels can see realtime statistics about who has downloaded your promo, who has left feedback, the average scores and a breakdown of the individual feedback comments. If you're not happy about any of how this works, please contact us.

What is EatDigital?

EatDigital is a fast, secure and easy-to-use web-based system for record labels to promote their music.

Labels upload audio files together with release notes, artist biographies, etc., and also upload their contacts' email addresses.

EatDigital then creates a customised email to each recipient, each with an individual download link. Recipients download their promo and leave feedback.

Labels have access to real-time, in-depth reporting on downloads, popularity and feedback. The label's Control Panel allows them to create and tailor new promo lists giving them unprecedented flexibility in controlling who gets access to their music and when.

Doesn't releasing music in this way make it easier for unauthorised copies to make their way onto the net?

Every promo we send out is unique to each user: so if someone tries to share their download link, you can make the decision about what to do about it. Some labels may want to talk to the person directly, some may want to remove them off their promo list, some may want to request to have the person blacklisted so that other labels are protected, and some may want to send the boys round to break some legs. It's up to you.

Ripping a CD into Mp3 format takes about as long as downloading an EatDigital promo, so digital promo doesn't mean that it's easier for music to leak. If music is going to be leaked, it's going to be leaked. By sending the leaker a CD copy, you're giving him something he can sell on eBay for ten bucks to support his crack habit.

I'm a label / artist / DJ and I want to send out my music to 100,000 people around the world. Can I do this?

I think that's spam! Spam is bad. So: no, you can't do that.

However if you have a genuine email database of people who are interested in your music, and you want to give each of those a "taster" track or demo mix ahead of a release, we can do this. It's priced depending on promo size and number of recipients; contact us to find out more.

What about Radio?

If you're thinking of sending digital promo out to radio, we advise you check with them first. Most stations currently still require CD copy for their physical libraries, but with more stations starting to digitise their libraries you may find that you're doing them a favour in sending music digitally, rather than make them have to import a CD before they can play your music.

Will digital promo replace CD promo copmletely?

It might, but not for a while yet. For every journalist who mutters under their breath every time they receive a CD because they have to import into iTunes and sync it to their iPod before they can check it out on the way to work, there's at least another one who won't give you the time of day unless they get a shiny, sealed CD for them to play on their ludicrously expensive hifi system.

The advantages to labels and publicists of sending digital are clear, and at the moment it seems as though they're viewing promo CDs as a necessary evil.

Labels making the best use of EatDigital use concurrent digital and plastic promo campaigns. Use EatDigital to establish a pre-reaction, and use that pre-reaction to determine who really needs a CD.

Will you use my email address for any other purposes?

Nah. Not interested.

How much does it cost?

EatDigital is far cheaper than sending physical CDs: prices start at €1.00 per promo download, and get cheaper the more you buy.

Will EatDigital work on my operating system and software?

We've tested EatDigital till we went blue in the face, then we tested it some more. Then we got Macs and tested it all over again. It worked, which made us happy, and we decided to launch the website, which is why you're reading this sentence.

If it's not working for you, please contact us and we'll work out what's up.

I've deleted the email I was sent before I downloaded the promo

Oh dear. Looks like you're going to have to contact us to get it reset! We charge a thousand dollars to have the link resent. No we don't, not really. That was a joke. Well, sort of. A bad joke.

If you deleted the email, no worries: just tell us and we'll get it reset.

Do you offer technical support?

Yep: email, MSN, Skype, the works. Contact us with any problems you may have and we'll get on the case.

So what's the current price of potatoes?

Easy: click here.

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